Heidi's Bakery

Heidi's Bakery Brand Concept
Motion and graphic design
After Effects, Figma, Photoshop
2024

This is a branding concept for a bakery that would be the Crumbl Cookie of danishes. As a lover of cute retro motifs, I referenced 1940-50 America’s conception of Scandinavian aesthetics - think Sound of Music or the Heidi books. I designed the logo and animated it in AfterEffects, as well as the menu kiosk. I also created some different packaging options for the bakery.

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Menu kiosk mockup.

Menu kiosk UI mockup slideshow in figma.

Menu kiosk UI opening, mocked up in AE.

Inspo came from Scandinavian-inspired cross stitching and embroidery patterns.

Design process in figma.

c. 2024 Julianna Sangalang